1. The Refinery Mattifying Moisturiser

The Refinery Mattifying Moisturiser is the perfect solution to oily and shiny skin. This oil absorbing face cream reduces shine and helps to control the amount of facial sebum produced by the glands. Those with oily skin often experience clogged pores and blackheads, The Refinery Mattifying Moisturiser prevents the skin from experiencing such issues. The results post application are a matt, moisturised complexion.

2. Alex Carro Balancing Face Oil

Formulated to relieve the skin of instability, this Balancing Facial Oil hanresses the anti-ageing properties found in natural Vitamin E, Rice Bran Oil, Argan Oil and a carefully selected assortment of essentail oils, to soothe and restore the skin's natural vitality. Rise Bran Oil is rich in fatty acids which help to re-hydrate the skin and improve suppleness, it's often referred to as 'an anti-ageing secret'.

3. Anthony Algae Facial Cleanser

Anthony Algae Facial Cleanser is a daily face wash for men that utilises the beneficial properties of Azulene, Lavender and Rose Hip Oil. This daily-use facial cleanser is non-drying and soothes and calms the skin. Glycerin and Aloe help to hydrate the face. Algae Facial Cleanser is perfect for those who experience sensitivities and is the most gentle facial cleanser from the Anthony collection.

4. Heliocare Oral Capsules

Heliocare Oral Capsules - a health care supplement that helps the body to protect itself from free radical damage to the skin. Heliocare Oral Capsules should be taken before / during sun exposure and are suitable for anybody over 4 years old.

5. Verso Hand Serum with Retinol 8

A Super serum now for your hands. Retinol 8 is a stabilised Vitamin A complex which is 8 times more effective than standard Retinol. This serum will help reduce dark spots, wrinkles and sagging skin on the back of your hands. The UV filters will also protect your hands from further signs of ageing. Don't let your hands give your age away, this rich formula is non-greasy and easily absorbed.

6. HR23+ Scalp Therapy serum with KGF

Worry less about hair loss with HR23+ Scalp Therapy Serum. It combines Keratinocyte Growth Factor (KGF) with 42 key ingredients, including MSR, Saw Palmetto, and Biotin, in order to help stimulate hair follicles, for thicker, stronger, and healthier hair growth. This potent serum was also designed to help reduce shedding in men and women who suffer from early stages of baldness and thinning hair.

7. Baxter of California Deep Cleansing Soap Bar Charcoal Clay

A multi-faceted male grooming hero, this Activated Charcoal infused soap bar can be used on the face, body, hair and even to shave with. A blend of Bentonite Clay, Activated Charcoal and Kaolin Clay draw imuprities from deep within the skin and pores while Glycerin and Hemp Grass condition the hair, skin and beard. If you have congested skin or get acne and breakouts, this 'wonder bar' is destined to become your long-term wingman.

8. American English Smooth Repair Shampoo

Blending British and USA haircare expertise, the American English Smooth Repair Shampoo brings back a covetable sheen. Specially formulated using organic and sustainable natural ingredients, this vegan shampoo effectively draws away dirt and imperfections without the use of sulfates. Helping to maintain rich colour while smoothing down frizz and nourishing from the scalp down, it effectively cleanses every strand without stripping out much-needed moisture. A blend of mineralising seaweed, protected Camellia oil and neutralising Aloe Vera, it helps to stimulate new hair growth as well as protecting from moisture loss and restoring natural elasticity with each wash.


There can't be a worse feeling than seeing loads of your hair clogging up the bath plug hole. Hair loss affects over 60 percent of men by the age of 40, and it's not about to go away any time soon... 

Now, we know there isn't a cure for baldness, and it's unlikely we'll get a cure any time soon, but, despite what doctors and industry 'experts' tell you, there are indeed many viable ways you can prevent hair loss and stop it completely.

Sounds too good to be true, right? Well, here's the catch: Although there are ways you can reduce shedding and even stop the balding process, unfortunately, there isn't a treatment that can help regrow the hair you have already lost. So, if you're looking to tackle hair loss head on, you'll need to start early!

So, what are the best ways to stop hair loss?

Let's assume you want to tackle hair loss in the safest possible way, without the risk of negative side-effects, and not compromising your health. We won't count prescription drugs like Finasteride and Minoxidil, because they can be nasty little buggers, and let's face it, do they really work? I mean, really?

So, what are your remaining options? Well, let's also assume you haven't got a few grand to spend on a flashy hair transplant (which still doesn't guarantee a fix to the problem). That leaves us with a handful of viable options that are both safe and affordable. And here's what they are...

Wash your hair with the right shampoo

Regular hair washing is a part of preventing hair loss by the way of keeping hair and scalp clean. Doing so, you are lowering the risk of infections and dandruff that may lead to hair breakage or loss. However, be sure to use shampoos that are free from chemicals and artificial additives. Also, look out for hair growth promoting ingredients such as Biotin, Folic Acid, and Green Tea Extract.

Enrich your diet with protein

Eating lean meats, fish, soy or other proteins promotes hair health and in turn helps curb hair loss.Ok, so a high-protein diet won't cure baldness, but it can definitely go a long way to strengthening your hair, an make it less prone to damage and breakage.

Massage your scalp regularly

Those who have been experiencing hair fall for quite some time must massage the scalp with essential oil for couple of minutes. It helps your hair follicles remain active. Again, you might laugh at this theory, but it really can work. Consider Biotin liquid, Argan Oil, or a good multi-ingredient hair growth serum for best results.

Onion juice

Prepare a bowl of onion juice, then rub it on your scalp, leave it overnight and wash it out in the morning. Do it this about 2-3 times a week and you will see noticeable result. This technique has worked on thousands of men and women, and it;s definitely worth a try if you haven't done so already.

Vitamins for hair loss

Vitamins are not only healthy for overall well being but also good for your hair. Key vitamins help encourage healthy production of sebum in the scalp, while bettering blood circulation in the scalp to help hair follicles remain productive and thus maintain healthy colour and growth.

For even better results, opt for a good multi-vitamin hair supplement that helps tackle baldness at the root of the cause. Supplements like HR23+ can help reduce the pattern of hair fall and help support healthy hair growth. 

hair growth supplement for baldness HR23+


Introducing the latest additions to the Cremo Body Wash family. Two new Good Uncommon Scents for you to enjoy: Bourbon Vanilla and Fresh Citrus. Plus, Activated Charcoal, which is formulated for deep-cleansing and odor neutralizing. Get yours today, only at Walmart.

A bold, unexpected scent with notes of fresh citrus, aged bourbon and warm spices.

This classic, refreshing scent is designed with a blend of crisp citrus, herbs and clean woods.

Helps absorb impurities like dirt, oil and grease from the skin, with a fresh fig and citrus scent.

Discover the complete line of Good Uncommon Scents.
Available at Target, Rite Aid, Kroger, CVS, Walgreens and other fine retailers.


Forget A-Beauty or even K-Beauty, SA-Beauty is the latest beauty import to reach the UK. 

African Extracts Rooibos is a highly successful natural skincare brand created by beauty expert and award wining beauty editor, Sarah Hetherington, in her home of Cape Town in 2002. The two collections introduced into the UK, CLASSIC and ADVANCED, both contain the brands key ingredient, antioxidant rich Rooibos extract, grown naturally in only one place on earth, (just like Champagne!) the rugged Cederberg Mountains of South Africa.

African Extracts Rooibos is an affordable natural skincare range that blends the science of contemporary skincare with the proven efficacy of natural plant extracts. Each product features the key ingredient, organic bioactive Rooibos extract, a powerful anti-oxidant to combat the effects of pollution and the environment. African Extracts is proud of the provenance of its Rooibos extract.

It comes directly from the Fynbos plants growing wild on the mountain slopes and plains of the Cederberg mountains. Watered only by the rain that falls out of the clean mountain air, fertilised only by the minerals of the ancient soils and harvested by hand with scythes, the green leafy plants are loaded onto wagons and taken to a state-of-the-art plant where pure steam and water are used to extract the antioxidant goodness. The extract is certified organic, and Fairtrade guarantees ethical labour practices. The authentic natural rosy colour of Rooibos is even visible in the Face Wash and Scrub.

As a natural brand that believes in the power of nature to bring skincare results, Bio-Active Rooibos has been combined with up to 35 other hand-selected natural active ingredients, each with their own skincare benefits. The dermatologically tested products are paraben and microbead free, with no animal testing on the ingredients (endorsed by Beauty without Cruelty) and almost all of the collection is vegan.

The two collections now available in the UK include:

Africa Extracts Rooibos CLASSIC: for normal and combination skin, CLASSIC forms the foundation of the brand with an effective range of everyday cleanse, tone, wash and moisturising products.

African Extracts Rooibos ADVANTAGE: for dry and mature skin, this collection has been specially formulated to keep skin young, firm, radiant and smooth.

STOCKIST: www.africanextracts.co.uk

CLASSIC is a natural, everyday skincare range for normal and combination skin, that forms the foundation of African Extracts Rooibos. Harnessing the power of antioxidant Bio-Active Rooibos and carefully selected blends of natural plant extracts and vitamins, CLASSIC focuses on a cleanse, wash, tone and moisturise routine suitable for most ages and skin types

African Extracts SPF 15 Moisturising Day Cream

A light, delicately fragranced day cream with SPF15 protection for year round protection. Antioxidant rich Bio-Active Rooibos, combines with Vitamin E to form an easily absorbed and non-greasy moisturising cream.
Bio-Active Rooibos - organic extract with antioxidants
Vitamin E & UVA/UVB protection

How to Use: Use daily in the morning after cleansing, to leave skin feeling soft and protected

African Extracts Moisturising Night Cream

This nourishing night cream restores and rehydrates skin as you sleep, leaving it soft and supple.
Bio-Active Rooibos - organic extract with antioxidants
Vitamin A & E, Chamomile and Jojoba Seed Oil (Simmondsia Chinensis)

How to Use: Use in the evening on cleansed skin to make the most of your beauty sleep

African Extracts Cleansing Lotion

This perennial favourite gently, yet effectively, leaves skin cleansed without feeling tight or dry. The light, non-greasy cleansing formulation also soothes and restores moisture.
Bio-Active Rooibos - organic extract with antioxidants
With Chamomile (Anthemis Nobilis) & Vitamin C

How to Use: Use twice daily for skin that feels clean and calm. Light and non-greasy. Rinse or tissue off

African Extracts Refreshing Toner

This gentle, alcohol-free toner imparts a light, fresh fragrance, soothing and refreshing skin without leaving it feeling tight or dry.
Bio-Active Rooibos - organic extract with antioxidants
Witch-hazel (Hamamelis Virginiana)

How to Use: Use twice daily after cleansing to leave skin feeling refreshed and clean. Tissue off.

African Extracts Deep Cleansing Face Wash

This delicately fragranced foaming facial wash is ideal for those who like to cleanse with water. Enriched with Rooibos and Vitamin B5 it rinses away impurities and make-up.
Bio-Active Rooibos - organic extract with antioxidants
Vitamin B5 to condition skin

How to Use: Use twice daily to cleanse and remove make-up

African Extracts Exfoliating Face Scrub

This mild exfoliator contains apricot kernels to gently scrub away dirt and dead skin cells to leave pores and skin clean, smooth and soft.
Bio-Active Rooibos - organic extract with antioxidants
Apricot Seed & Rooibos leaves

How to Use: Use once a week or as needed to exfoliate. Apply to damp skin, and use a small circular motion to scrub. Rinse off with lukewarm water.

African Extracts Moisturising Hand & Nail Cream

A moisturising and nourishing , easily-absorbed hand & nail cream that hydrates, protects and nourishes dry hands and nails.
Bio-Active Rooibos - organic extract with antioxidants
Chamomile (Anthemis Nobilis) & Vitamin E

How to Use: Use as often as needed on clean hands and nails

The African Extracts Rooibos ADVANTAGE skincare collection has been formulated for dry and mature skin. Bio-Active Rooibos, anti-ageing plant complexes, SPF protection and vitamins combine to help protect your skin from the signs of ageing, pollution and the stresses of daily living. Designed to be used from the age of 30, ADVANTAGE is particularly suitable if your skin is ageing, dehydrated, has visible fine lines and wrinkles, is prone to redness or has age spots caused by sun exposure.


When skin needs help to retain its youthfulness and requires protection from environmental elements, ADVANTAGE SPF15 Intensive Day Cream’s plant-rich formula with Rooibos, UVA/UVB protection and Vitamin E, works hard to protect, moisturise, firm, anti-age and soften skin. Containing two unique complexes, Ponalen EAPTM and Pronalen Bio-ProtectTM this daily moisturiser helps to keep skin youthful and fight the effects of pollution. Its rich and creamy texture leaves no greasy residue.
Bio-Active Rooibos – organic extract with antioxidants.

Ponalen EAPTM complex with Horse Chestnut (Aesculus Hippocastanum), Lady’s Thistle (Silybum Marianum), Green Tea (Camellia Sinensis) and Wheatgerm (Triticum Vulgare) extracts to help firm the skin, counter the effects of free radicals and reduce puffiness.

Pronalen Bio-ProtectTM complex with Ginseng (Panax Gineng root), Apple (Pyrus Malus), Peach (Prunus Persica), Wheat (Triticum Vulgare) and Barley (Hordeum Vulgare) extracts to help counter the effects of airborne pollutants

How to Use: Use daily in the morning after cleansing to leave skin feeling soft and protected. Suitable for use under make-up.


The night-time hours are when the skin’s natural repair and renewal systems are most active. ADVANTAGE Night Cream is a rich and creamy, non-greasy, easily-absorbed formula that helps support these vital repair processes. Containing high levels of the exceptional anti-oxidant, Rooibos and the advanced anti-ageing plant-derived complex Ponalen EAPTM, it helps to firm the skin, boost moisture levels, reduce puffiness and counter the effects of free radicals, whilst reducing the appearance of fine lines and wrinkles.

Bio-Active Rooibos – organic extract with antioxidants
Ponalen EAPTM complex with Horse Chestnut (Aesculus Hippocastanum), Lady’s Thistle (Silybum Marianum), Green Tea (Camellia Sinensis) and Wheatgerm (Triticum Vulgare) extracts ProVitagenTM complex with Wheat (Triticum Vulgare) and Barley (Hordeum Vulgare) extracts to leave skin feeling soft and restored.
Vitamin B5 & Vitamin E

How to Use: Use at night after cleansing to nourish, hydrate, repair and replenish skin.


The skin around the eyes is more delicate, prone to dryness, less elastic and 40% thinner than skin on the rest of our face and therefore requires extra special care. ADVANTAGE Rejuvenating Eye Cream imparts a silky yet creamy texture without a greasy residue. Created for use twice a day, Bio-Active Rooibos and plant extracts work to brighten the eye area whilst softening fine lines, firming, minimising dark circles and helping to reduce puffiness.

Bio-Active Rooibos – organic extract with antioxidants
Extracts of Sea Fennel (Crithmum Maritimum), Green Algae (Chlorella Vulgaris) and Buckwheat (Polygonum).
Light Deflectors help brighten the eye area and soften the appearance of fine lines

How to Use: Use mornings and evening. Using your ring finger apply sparingly to entire eye area: Below the brow bone; at the sides of eyes where crows feet become visible; under eyes and along the tops of cheekbones.


ION-Sei is a remarkable Electric Toothbrush ION-Sei by Sanyei (Japan) with unique IONIC Technology, which helps to suppress the bacteria that cause plaque and cavities.

It is the only electric toothbrush available with this technology and its new to the UK. It was showcased at recent IFA Berlin.

How does it work? By generating ions (negatively charged electrons) using a UV light and Titanium bar. The design is German and technology is Japanese (and patented globally).
See more on ION-Sei website: https://www.ion-sei.com

ION-Sei is now available at John Bell and Croyden Pharmacy in London . Followed by Harrods for the Christmas period. Selfridges we are hopeful will also stock in time for the Christmas period. ION-Sei is currently also available from Amazon.

ION-Sei was a finalist for the Pure Beauty Global 2019. It is also entered for Pure Beauty London 2019 and GQ awards. ION-Sei won 2 silver awards in the European Product Design Awards 2019.


Treat your Beard to the Barber Grade Experience

It's Fall. Beard growing season has officially begun. The Cremo Barber Grade Experience lets you grow your best beard. The full line of Barber Grade Beard Care products is specifically designed to relieve beard itch, hydrate skin and soften, shape and style facial hair.

Choose the Barber Grade Product your beard needs. No barbering experience necessary.

Barber Grade Beard Products

Used and approved by the team of expert barbers, the Barber Brigade.
Try with the signature scent for the season, Forest Blend.

Beard & Scruff Softener

Conditions coarse facial hair of all lengths, delivering touchably soft results with a fresh forest blend scent in just 30 seconds.

Beard & Scruff Cream

Softens, hydrates and relieves the itch with a scent that takes you into the middle of lush, cedar forest. For all beard lengths. Lightweight and non-greasy, it styles and shapes long beards too.

Beard Balm

For longer, fuller beards. Styles, shapes and nourishes your beard with a blend of beeswax, shea butter and essential oils.

Beard Oil

Fresh forest blend scent. Softens beard to reduce beard itch. Restores natural moisture. Keeps beard and face smelling fresh and clean.


Experience 30 Days Of Age Defying Multi-Collagen with Peptigen+ for men and women

Article by So Body Co

The world’s craving for collagen supplements is still riding high, but British brand, SO BODY CO. goes a beauty step further with the launch of PEPTIGEN+ ….. by including FIVE types of collagen in their 100% natural supplement. In fact it's the only British company to bring you the full spectrum benefits of collagen types I, II, III, V & X . These five collagen types combine to powerfully support and help improve the health, youth and visible appearance of our skin, hair and nails.

PEPTIGEN+ is a premium, pure collagen, flavourless super-food supplement that provides a huge 10,000mg of collagen in the form of low molecular hydrolysed peptides. This means the collagen has been broken down to make it better available and easily absorbable so that it brings the most efficacious effects.

Created in powder form, it’s a doddle to slip into your daily diet. Its flavourless taste means you can add So Body Co. PEPTIGEN+ to your coffee, smoothie, water or even bake into your favourite dish for your dose of high protein goodness. Just 2 heaped teaspoons (10g daily) may show visible beauty results in weeks, plus aid gut health and joint strength. And, because they think of everything, each sale of PEPTIGEN+ comes with a SO BODY CO. Recipe Book filled to the brim with 20 delicious and nutritious smoothie blends from Pineapple Paradise and Winter Warmer to Peanut Butter Jelly. Yum!

PEPTIGEN+: The Five Types Of Collagen in the So Body Co. Mix  

Type I: The most common type in the body. One study found that a group of women taking a type 1 collagen for 60 days led to a noticeable reduction in skin dryness and wrinkles, plus a significant increase in collagen density and skin firmness was observed after 12 weeks
Type II: Predominantly used for cartilage, between bones to form joints. In 2008, Penn State University studied the effects of collagen supplements on athletes. A 24 week trial reported statistically significant changes to show improvement of joint pain
Type III: Usually found alongside type 1 and present in your muscles and organs type III provides better skin elasticity
Type V: This type helps the formation of cells, especially in your hair, gut and skin
Type X: Supports bone formation and healing as well as improving joint health

What is Collagen? 

Collagen is a protein that is a critical component of our skin, bones and joints. The most abundant protein in our bodies, it gives skin strength and its youthful firmness. Supporting the structure of the skin, collagen is the primary component of the body's connective tissue - about 80% of the dermis -- the part of your skin that's under the epidermis (upper layer). When levels deplete skin appears aged due to skin laxity – sagging, lined skin without the perky, smooth tautness most of us are longing to last forever!

The good news is that our bodies naturally produce this protein, but the sad and sobering news is that as we age, levels lessen and environmental factors, especially sun exposure, damage and break down healthy collagen. However, the menopause brings the most rapid onset of depletion of collagen due to hormone changes. With all these factors waging war on our skins natural youth elixir, the trend for harnessing ways to replenish levels is understandable. Collagen creams contain ingredients too large to penetrate the skin to reach the deeper dermis, but high quality digestible supplements are proven to be effective.

Proven in Clinical Studies 

Collagen works from within to promote optimal skin function by delivering essential micronutrients to the collagen matrix below the dermis. Clinical studies have shown collagen supplementation can increase skin’s hydration by up to 91%. Marine collagen benefits the skin by restoring skin’s youthful appearance, improving skin tone and texture, plumping the skin and smoothing out fine lines and wrinkles.

There are countless independent clinical studies that report and back up the benefits derived from collagen supplements. Some studies on collagen supplementation have shown significant improvements to the quality of hair and nails. Hair benefits include increasing hair regeneration, strength, shine and health. Likewise, studies also note the improved quality of weak, brittle or damaged nails in addition to strengthening the nail structure and encouraging growth.

100% Natural 

The pure powder formulation of Peptigen+ includes just four ingredients: Hydrolised (Marine) Fish Collagen Peptides; Hydrolised Bovine Collagen Peptides; Hydrolised Avian Collagen Peptides and Hydrolised Eggshell Collagen Peptides.

MO and dairy free. Independently lab tested to guarantee against impurities and heavy metals.

Slays Skin Ageing 

Scientists report collagen supplements can increase skin hydration, reduce fine lines and wrinkles.
One trial investigated the effects of an ingredient used in So Body Co’s collagen. Dr Jerome Asserin, PhD reported that clinical trials with the Peptan collagen ingredient resulted in "significantly increased skin hydration" and "improved hallmarks of skin aging.” Another study found that subjects taking a collagen peptide supplement saw a 20% reduction in wrinkles after 8 weeks.

Nails It 

When it comes to faster growing, stronger fingernails, the Journal of Cosmetic Dermatology reported that a trial of oral collagen peptides resulted in a 12% increase in nail growth rate and a decrease of 42% in the frequency of broken nails.

Collagen. Your Crowning Glory 

Collagen is well known to bring benefits for your hair too. Although human clinical trials on the effects of collagen and hair are lacking, it is known that collagen is rich in the amino acid, proline. Proline is a key component of keratin, so consuming proline rich collagen is likely to give the body the building blocks it needs for hair growth.

Gives Pain the Push-Off 

A number of clinical studies have shown that collagen supplements may support pain relief for arthritis sufferers and help improve joint health. Research is ongoing and will likely continue for many years. In the meantime, early results are providing evidence of individuals reporting benefits from collagen supplementation. One clinical study researched the effects of collagen in the treatment of osteoarthritis of the knee and concluded; “UC-II (Collagen) treated subjects showed significant enhancement in daily activities suggesting an improvement in their quality of life”

The Power of 5 

While most collagen products on the market today only deliver one or two ‘types’ of collagen, So Body Co’s PEPTIGEN+ multi-collagen supplement contains no less than FIVE different types of collagen. In fact it's the only British company to bring you the full spectrum benefits of collagen I-V to provide the greatest range of natural proteins. What’s more, as a pure collagen with no additives or artificial flavourings you get 10,000 mg of collagen per recommended daily serving. For those still taking the older single type collagen in tablet form, that's the equivalent of about 10 tablets!

There's an ever growing body of clinical research, scientific studies and anecdotal evidence illustrating the aesthetic benefits provided by collagen supplements. ‘Yes, Yes!’ we hear you cry, ‘but how long?!’

Here at So Body Co. we understand we’re a demanding lot and that the scientific benefits are all well and good, but know you want to know, ‘how long’, ‘when’ and what we might see from the results of sipping our So Body Co. Peptigen+ drinks. Below is some of the published research and reported timelines for results from taking a collagen supplement……


Facial skin is the first area you're likely to notice an improvement in. The Journal of Cosmetic Dermatology published evidence from different placebo-controlled clinical trials. One test investigated skin hydration (aging of the skin is associated with a decrease in water content). It found that collagen significantly increased skin moisture level by 16% after 4 weeks of treatment. This increased to as much as 28% after 8 weeks. The journal also reported on a clinical study investigating collagen supplements with collagen fragmentation (wrinkles). This showed only minimal results in the first 4 weeks BUT major results (up to 31.2%) seen by week 12.

A double-blind placebo study found that women taking a collagen peptide saw a 20% reduction in wrinkles after 8 weeks.


Nutritional Reports International Scala J et al conducted a clinical trial whereby subjects took collagen for 62 days. The thickness and strength of their hair was measured at baseline, upon trial completion and after cessation of collagen treatment.

Thickness and strength of the hair increased significantly. The increase in thickness was greater for women than for men, possibly because the women’s hair was thinner at the onset of the study. After treatment stopped, hair thickness returned to its original level.


Recent findings published in the Journal of Cosmetic Dermatology reported that a 24 week trial of oral collagen peptides resulted in a 12% nail growth rate and a decrease of 42% in the frequency of broken nails. The majority of participants (80%) agreed that the use of the collagen peptides improved their nails' appearance.