Get a sharper cheek line at Superdrug’s Beauty Studio

Men’s grooming is no longer just the preserve of sleek celebrities and Love Island lads as Superdrug’s recent Men’s Grooming Survey revealed. With over half of men (54%) admitting to having a beauty or grooming treatment in a salon it’s become just as much the norm to invest in one’s appearance as it is for women.

The latest launch from Superdrug’s Beauty Studio Beard Threading introduced to over 300 stores around the UK with Brow & Lash Bars, with the service priced from £10.

There are many benefits of why men should skip the blade. In threading, a thin cotton or polyester thread is doubled, then twisted and rolled over areas of unwanted hair, plucking the hair out at the follicle level. Unlike tweezing, where single hairs are pulled out one at a time, threading can remove short rows of hair all in one go for an even finish.

The art of threading the beard will help achieve a sharper, cleaner and precise line, leaving you very much satisfied with the results. Another benefit of threading the beard line, is that facial hair grows back thinner and less course, allowing results to last anywhere from two to six weeks for most men.

They can’t guarantee the chiselled jaw of David Beckham – voted number one men’s grooming icon in Superdrug’s 2019 survey – but with the new service you can at least hone your facial hair to achieve the Beckham look.

Jerry Walkling, Superdrug Retail Director said: “We’ve seen a real evolution of the beard. Five years ago men were just excited to be able to grow their facial hair and used a long, out of control beard as a badge of their masculinity. Today it’s about having a beard that makes you look groomed and younger. We’ve seen a definite rise in popularity for men’s grooming ranges in recent years and as such we’re constantly expanding our range to meet customers’ needs.”

*Over 500 customers surveyed


Get your skin, body and hair in tip-top condition throughout September to November, with our complete autumn male grooming guide.

Not many men know this, but autumn season can play absolute havoc with your skin, body and hair. The mornings become darker, the trees become barer, and you can definitely feel that chill in the air. As autumn kicks in, now is the time to give your grooming routine a serious rethink in order to ensure that your skin, hair and body are well-prepared for the change in climate.

The autumn wind, central heating and low humidity can affect your skin complexion, stripping the cells of their natural moisture and leaving it dry, dehydrated and prone to itching. The change in climate can also alter the way your hair looks, feels and grows.

So, in order to counter these problems, here's a simple, but effective, male grooming routine that will help get you through the autumn months, looking and feeling better than ever...


Even for those of you who have naturally oily skin, your skin is still likely to suffer from dryness and dehydration during the autumn months. In fact, the skin often attempts to overcompensate for a lack of moisture by producing excess sebum, which is a common cause of oily skin in the first place. It may not be visible, but it is highly likely that your skin will suffer.

You could be here all day choosing skincare products, but the thing you should really remember is that there are three things that every man should have in their skincare arsenal. You'll need a good exfoliator (scrub), cleanser (wash), and hydrating moisturiser.

Be sure to use a gentle facial scrub no more than three times a week. This is one of your most powerful weapons when it comes to keeping dry areas at bay. Scrubbing away those dead skin cells will help get your skin looking and feeling smoother and brighter.

Be sure to consider using cream cleansers in the colder weather, as these tend to contain more hydrating oils. If you're acne-prone, ensure that your gel cleanser is free of chemical irritants such as Sodium Laurel Sulphate (SLS), as these can damage skin, resulting in breakouts of spots.

And finally, a good moisturiser is absolutely key to keeping you skin looking its best. Apply morning and night, following your cleanse, for best results. You could even go for a day moisturiser and a night moisturiser, but it's not essential. One moisturiser for both applications should suffice.

Body Care

It's not just your facial skin that can suffer badly throughout the autumn months, because the skin on your limbs and torso can also suffer.  We wrap up warmly as the autumn chill kicks in, and that means our bodies are more prone to sweating throughout the day. Even when indoors, with central heating on, our bodies are still warm.

This excess sweating can actually cause the skin to dry, become flaky, and even cause rash outbreaks. To avoid this, get yourself a good body butter. Body butters will keep your skin hydrated, fresh, and even out your complexion. Use once a day, after your shower, be it morning or night. 

Hair Care

And then there was the hair. Many men consider their hair to be their strongest physical asset, and it's easy to see why. But, as the autumn sets in, our hair can actually suffer quite badly, so it's important that you get on top of your hair care routine when it needs you most.

It’s important to lay the foundations before going wild with the styling products, so wash the hair thoroughly with a good quality shampoo, no more than three to four times a week. If you are prone to seasonal shedding, particularly around autumn time, which so many men are, then be gentle with washing, and try to avoid conditioners, because they tend to make hair finer, which can weaken the strands further.

To create volume, using a hair dryer is advisable, but don't be too aggressive. You'll want to avoid excess damage to your strands, where possible.  Once dried, you’re ready for your styling product of choice. Whatever styling product you use, make sure it's free from as many chemicals as possible, and not too thick in texture. A softer product will be kinder to your hair.


Discover the new Uncommon Scents body wash range by Cremo. 

The Cremo scent experience is all about elevating your daily grooming routine. That’s why they have worked with top fragrance experts to create these body washes that fill your shower with layer after layer of unique scents. Cremo doesn't follow trends. They follow their Good Uncommon Scents. Happy grooming, gents.

 A brisk scent with the skin-tingling qualities of peppermint oil to cool skin as you wash.

An uplifting scent with the skin-polishing benefits of sea salt to exfoliate rough skin.

A clean, fresh scent with notes of sea salt, cardamom and sun-washed cedar.

A light, refreshing scent with notes of deep forest spring water, lavender and white musk.
Every Cremo Body Wash scent has been designed with passion and purpose by people who live, eat and breathe scents. With extra emphasis on the breathing part. Cremo invites you to upgrade your shower, every day, with some Good Uncommon Scents. 


If you're a man who takes a lot of pride in your grooming, then be sure to consider these ten absolute must-have men's beauty products. With this lot, you'll never have to worry about your skin, body, hair, and health again...

1. The Grey Men's Skincare's face wash contains natural charcoal extracts that help draw out dirt and excess oils for a really deep clean. This non-drying formula gently washes without stripping the skin of moisture, and also helps to soften facial hair so you get a closer shave. It comes in sleek monochromatic packaging.

2. Czech & Speake's moisturising body and bathing oil is a decadent way to hydrate and nourish your skin. Laced with the label's 'No.88' scent - a fresh bouquet of Bergamot, Geranium and Sandalwood - it's packaged in a smart shaker bottle that distributes just the right amount. Massage the residue-free serum into damp skin after showering or couple it with a steam bath for a more potent dose.

3. Formulated with finely milled Pumice and Bamboo Stem, Aesop's 'Redemption' body scrub gently buffs away dirt and dead skin cells. Fir, Pine, Sage Leaf and Clove essential oils hydrate and soothe as well as having a fresh, woodsy aroma.

4. Bear's 'Restore' supplements are formulated to energise, making them ideal for active lifestyles or simply those who suffer from office fatigue. Each capsule is enriched with Vitamin K2 to assist the development and maintenance of bone health, and Vitamin D to support the absorption of calcium and antioxidant Gingko, which helps to promote blood flow and improve circulation.

5. TOM FORD's luxurious soap is infused with Oud Wood - one of the rarest and most expensive ingredients used in perfumery. It has a rich, musky scent heightened by notes of Rose Wood, Cardamom, Sandalwood and Vetiver. Work the hydrating formula into a creamy lather - the distinctive scent will last long after you step out of the shower.

6. With a seasonal climate, pollution and lifestyle changes, your skin won't stay the same all year round, so it makes sense to switch up grooming products. Dr. Barbara Sturm's face cream has a lightweight texture that works well during warm weather. It's infused with antioxidant-rich ingredients including Purslane Extract, Bisabolol and Panthenol that fight free radicals, while Hyaluronic Acid and Vitamin E soothe and nourish.

7. Worry less about baldness and thinning hair with Europe's number one hair growth supplement. HR23+ is packed with 23 key hair beneficiary ingredients, designed to help prevent hair fall and promote healthy hair growth. If it's hair loss you're trying to stop, then this multi-vitamin supplement is the solution you've been looking for.

8. The eyes are the window to the soul, and also the first place to show the effects of too many late nights and too much screen time. Help keep dark circles at bay with Haeckels' 'Eye Bright Contour' cream – it's formulated with Caffeine and a specially developed Kelp Bioferment solution to reduce puffiness and draw out toxins. Made using only natural ingredients, it's lightly moisturising and has a nice cooling effect on your skin.

9. The ideal shampoo and bodywash combo for gents on the go, Blind Barber's Lemongrass Tea formula is invigorating and effective. Designed to create a rich lather, it's gentle enough for daily cleansing and is sulfate-free to bolster the health and strength of stressed locks. 

10. Take care of your skin while you're catching the rays on your next getaway with Sisley - Paris' silky sun cream. This non-greasy, water-resistant formula contains Shea Butter, Vitamin E and Mango Extract to help hydrate and moisturise skin, as well as SPF30 to protect from harmful UVA and UVB rays. The tinted finish leaves you looking immediately brighter and more radiant, too.


VONBROS Men's Grooming was established in 2016 by three brothers, Scott, Mark, and Steve Von Riesen.

Based in Morden in Southern Manitoba, Canada, they set out to handcraft their own grooming products with a passion for creativity and healthy ingredients as an alternative to mainstream brands. Frustrated with the limited availability, affordability, and creativity of all-natural men's products, the three brothers decided to take a stand and change the landscaping of natural manscaping!
The Vonbros grooming range is all-natural, handcrafted and cruelty-free and features quirky and unique body care, beard care and skincare.

The products...

Beard, Body and Hair Wash - 250ml - £14.50

The ultimate multi-tasker with an all-natural lather, free of the harsh chemicals and skin-irritants of non-natural formulas. Scented without the use of synthetic fragrance, for a truly natural and masculine cleanse.
Available in five fragrances...
Madras: an aromatic infusion of freshly squeezed grapefruit and cracked black pepper, with subtle bass notes of musk, cedar, and patchouli.

Rio De Janeiro: a front-forward dose of the rare and intoxicating Brazilian tonka bean oil - rich in vanilla, spice, and almond-like aromas. Blended with sweet mango and subtle earth tones.
Melbourne: made up of the hauntingly sweet and earthy aroma of Australian sandalwood at the base. Complemented with cedar, amber, and a pleasant hint of passion fruit.
Kona: the perfect blend of the aromas that embody the peaceful, beautiful Hawaiian city of Kona - coconut, macadamia nut, and coffee. This is complemented with an undertone of the luxurious Hawaiian sandalwood for a great lingering finish.
Brothers Blend: the holy trinity of citrus, woods, and spice.

Body Spray/Aromatherapy Spritzer - £16.95

Application: spray onto body, clothes, face, and into the room!
The Canadian Shield - balsam fir, cedarwood, cypress for a refreshing dose of the Canadian forest - aromatherapy benefits include respiratory and topical healing, anti-inflammatory, protection from colds and infection, muscle relaxant.
Great Barrier Reef - sandalwood, bergamot, ylang ylang - a great post-sun or exercise cool-down - aromatherapy benefits include calming, peace, anti-anxiety, stress and tension relief.
New York City Hustle - frankincense, labdanum, bergamot - a stimulating aroma that inspires - while smelling and feeling great - aromatherapy benefits include mental focus and clarity, coping with stress, general health benefits, topical skin anti-ageing. 

Beard Brush - £14.95 - made with natural wood, natural ethical boar bristle, and custom finished, flame-torched and iron-branded by hand.
The boar bristles are perfectly suited for human skin, as they scrub the skin, exfoliate without irritation, and distribute natural oils throughout your beard and skin.
Beard Oil Growth Elixir - £15.95 - an all-natural oil-based formula designed to enhance hair follicle growth. This elixir has the best oils the natural world has to offer for stimulating hair growth including cedar, tea tree, citrus and eucalyptus.
Zurich Beard Styling & Conditioning Balm - £15.95 - smooth and all-natural formula goes on nicely once melted in your hands, and has a good hold that doesn’t sit heavy or feel greasy and fragranced with a mild blend of cedar, mint, and citrus.
Beard Comb - £9.95 - iron-branded by hand, these natural peach wood combs are the perfect finish to your beard care regimen!
Pre Shave Oil - £12.95 - peppermint, basil, and blood orange together in a thick oil blend that preps the skin with a soothing, yet antibacterial effect. This shave oil reduces agitation and razor burn unlike any other cream or gel.

Aftershave Tonic - £12.50

An all-natural, alcohol-free product that quickly disinfects while not drying out your skin.
Available in...
Melbourne - sandalwood, fresh forest and a hint of passion fruit.
Madrid - fresh orange, grapefruit with earthy floral and spice notes.
Beirut - balsam, cypress, cedar and sage.

Beard Oil Tincture - £12.50

The ultimate beard oil remedy for dry hair and skin. All-naturally extracted from plants, this product targets damaged hair and dry and flaky skin with an anti-itch formula, providing the softest beard possible. 30ml ultra-convenient pump bottle.

Available in Melbourne, Kona, Glasgow, Madras, Marrakech, Brothers Blend and Dead Horse Creek fragrances.

Solid Cologne - £15.00

Perfect for travelling! Enjoy these complex scent blends that are free of synthetic chemicals, made from essential oils and all-natural, vegan, cruelty-free ingredients. This cologne comes in a balm that you rub into your skin (use pulse points for best results) for a lasting, natural scent experience that doesn’t take over the whole room.

Scent options...
Rio De Janeiro - a exotic blend containing Brazilian oils that boast of sweet almond and warm spicy earth notes, along with a hint of mango.
Salzburg - a real smooth and balanced blend of frankincense and bergamot with fresh earthiness and a faint top note of peach - an homage to the Austrian schnapps!
Dead Horse Creek - The Dead Horse Creek runs through the small city of Morden, in Manitoba, Canada. This is where VONBROS originates, and as an homage to their hometown, a new scent was born - one that has well-balanced notes of leather, sawdust, and hints of a spruce forest.

Charcoal Deodorant Paste - 40ml - £9.75

An all-natural formula, free of aluminum and other toxins that can get into your bloodstream and are highly prevalent in most conventional deodorants. This formula uses the natural and powerful deodorisation of activated charcoal and zinc, and the sweat-absorbing kaolin and French clay - a perfect combination! Available in Beirut, Madrid, Sisters Blend.

Tattoo Balm - 40ml - £9.95

All-natural vegan essential, soothing aftercare for fresh tattoos as well as preserving and rejuvenating existing ones. Natural moisturising formulation with a light scent of frankincense and myrrh to heal and peppermint to soothe.


Nether Region Rescue - £12.00

"Have you ever thought to wonder, is there a cure for that itch down under?
Well without further ado, we introduce our Nether Region Rescue!"  This body powder uses all natural ingredients to keep itching, chafing, fungus, odour and other discomforts at bay. It's also safe for armpits as a natural deodorant powder to keep pits cool, dry and odour free.

To apply: shake the bottle to get the powder onto your hands and then run onto the skin.
Zurich scent: peppermint and rosemary (cooling and antibacterial), cedarwood (anti-fungal, skin repair) and citrus (antibacterial).

About Live in the Light...

Live in the Light is an online natural and organic lifestyle store sourcing a comprehensive collection of natural and chemical free ranges including skincare, bodycare, colour cosmetics, hair and nail care, mother & baby, men's grooming, home fragrance and pet care.

Live In The Light have a very holistic approach and firmly believe that what we do and use in our daily regime has a huge impact on everyone and everything around us. There appears to be many like minded people out there who don’t want to carry on using harmful products but want to use exceptional, beautiful and effective ones while at the same time are helping to preserve and respect our environment.

With an emphasis on 'living life naturally', many of the brands on the website are exclusive to Live in the Light in the UK and include Annemarie Gianni, Pure Anada, Fat & The Moon, Orgaid, Carina Organic, Live in the Light, Tin Feather, Meta-Pora, Earthbath, Vermont Soap and Vonbros.

Website -
Instagram - @liveinthelight3
Twitter - @liveinthelight1
Facebook -


In the spotlight: White Truffle & Hyaluronic Acid Facial Oil

The White Truffle is made up of 73% water, the remaining weight consists of vitamins and minerals such as Calcium, Potassium, Magnesium. It works to stimulate deep cell repair and fight the signs of skin ageing such as pigmentation, wrinkles, dehydration, loss of elasticity, and uneven skin tone.

Hyaluronic is a substance occurring naturally in the human body that can bind a large amount of moisture (up to 1000 times its own weight). Water and Hyaluronic are the two most important substances filling our connective tissue.

Weight: 0.03kg
Volume: 30ml

Aqua (Water), Butylene Glycol, Almond Oil PEG-8 Esters, Olive Oil PEG-7 Esters, PEG-40 Hydrogenated Castor Oil, Benzyl Alcohol, Lycium Barbarum (Goji Berry) Fruit Extract, Glycerin, Phenoxyethanol, Euterpe Oleracea (Acai) Fruit Extract, Sodium Hyaluronate, Caprylic/Capric Triglyceride, Disodium EDTA, Lactobacillus/Punica Granatum Fruit Ferment Extract, Dehydroacetic Acid, Fragrance, Ethylhexylglycerin, Alcohol, Benzyl Salicylate, Hylocereus Undatus (Night Blooming Cereus) Fruit Extract, Hexyl Cinnamal, Caffeine, Tocopheryl Acetate, Lecithin, Rubus Chamaemorus (Cloudberry) Fruit Extract, Tuber Aestivum Extract, Limonene, Leuconostoc/Radish Root Ferment Filtrate, Potassium Sorbate, Diisopropyl Adipate, Ubiquinone, Sodium Benzoate, Sorbic Acid​​​​​​​

Purchase today


New shave cream scents for the Summer
The original, ultra-slick shave cream you know and love is now available in two unexpected scents. Silver Water & Birch, a clean scent inspired by the alpine waters of the Sierra and Sage & Citrus, a crisp scent of the Pacific Coast. Fighting razor burn never smelled so good.

NEW Sage & Citrus Shave Cream
A crisp, revitalizing scent with notes of mandarin, dry sage and patchouli.

NEW Silver Water & Birch Shave Cream
A refreshing, energizing scent with notes of a deep forest spring, lavender and white musk.

"We created Cremo Shave Cream to give you a close, comfortable shave. Now, we're elevating your shave experience with these new, uncommon scents. We hope you love them as much as we do. Be sure to subscribe to our YouTube channel for product updates and helpful grooming tips. Thank you for choosing Cremo for your grooming routine. We aim always to astonish."