It happens to all of us - The fine lines, the wrinkles, and a change in skin texture. As men age, the concerns begin to creep in, and one of the main concerns of ageing is our facial skin. 

It's not just women who fear the dreaded fine lines and wrinkles, as an ever increasing amount of men are also growing concerned about looking older. The men's skin care market continues to boom, and with an array of anti-ageing serums, moisturisers, gels and creams widely available, it seems more guys are jumping on the anti-ageing skin care bandwagon than ever before.

So what are the most common anti-ageing concerns that modern men face? Well, the two stand-out areas are crows-feet (wrinkles around the eye area) and fine lines on the forehead. It's amazing how just a few fine lines on the face can age a man

If you are one of 50% of men worrying about the effects of ageing skin, then check out our anti-ageing guide for men below. Here, you'll find a whole host of tips, practises and products that'll be sure to help you in your battle against the ageing process

Drink water... and plenty of it!
Ok, so this may come across as pretty obvious, but you'd be surprised at how many men neglect the importance of drinking fresh water, regularly. Drinking water has its key benefits for all aspects of our body, and one of which is the skin. Water helps hydrate and revitalise our skin, making it look fresher and healthier. Water also fuels the generation of skin cells, leaving you less likely to wrinkle.

Moisturise daily 
Using a face cream on a daily basis keeps your skin hydrated and moisturised. The key to avoiding fine lines and wrinkles is to maintain the elasticity of your skin with a specific SPF anti-ageing moisturising lotion that contains key ingredients such as antioxidant vitamins A, C and E, Zinc PCA and Aloe Vera. You'll be amazed how effective a simple moisturiser can be for your skin. 

Product Recommendation:
Wellman Anti-Ageing Moisturiser

Formulated especially for men, Wellman® Anti-Ageing Moisturiser helps reduce the appearance of wrinkles, while providing daily protection to help combat the harsh effects of shaving, reducing dryness and abrasion.
A unique blend with antioxidant vitamins A, C and E which help to nourish fatigued, dull skin for increased vitality and a natural glow. Zinc PCA protects skin against excessive sebum production, while Aloe Vera helps cool irritated skin. Arginine and natural Betaine help control moisture balance in the skin cells to keep skin supple and youthful, whilst helping reduce the signs of premature ageing.

How to use: Rub a small amount of moisturiser into your facial skin daily, using circular motions.

Where to purchase: Wellman® Face Wash is available in the UK from larger Boots stores. Alternatively you can order online from the official website here

Sleep well
If you're serious about keeping your skin looking young, then make sure you get plenty of rest - and when we say rest, we mean sleep. Getting a minimum of 8 hours sleep a night helps revitalise your skin cells, and it also prevents dark circles around the eyes.

Eat healthy and exercise regularly 

If you want the very best out of your facial skin, then a healthy lifestyle is essential. Regular exercise and fresh air will help keep your skin worked, toned and revitalised. Don't forget to feed your skin with high-protein foods and plenty of fruit and vegetables.

Use an under-eye serum 

Becuase we tend to age particularly around our eyes, using a well-formulated under eye serum should be a crucial part of your daily skin care routine. When it comes to additives, you'll want an under eye serum that contains excellent anti-ageing cooling and firming properties such as Aloe Vera, Horse Chestnut extract and Cucumber.

Product Recommendation:
Wellman Anti-Fatigue Under Eye Serum

Wellman® Anti-Fatigue Under Eye Serum is formulated especially for men, this nourishing and hydrating anti-fatigue formula includes Caffeine and Horse Chestnut extract to help reduce the appearance of under-eye puffiness, dark circles and fine lines.

Combined with Aloe Vera for its cooling properties and Cucumber to help rehydrate and gently restore the skin under your eyes.

How to use: Apply a small amount of serum under and around the eye area of your face and rub in gently. Avoid getting any serum in the eyes.

Where to purchase: Wellman® Moisturiser is available in the UK from larger Boots stores. Alternatively you can order online from the official website here.

Are you interested in trying the popular new Wellman grooming range? Wellman® skin care products can be purchased in Boots stores or from their official website.