JACKS OF LONDON WINS BEST UK BARBER AWARD

Jacks of London confirmed as best barber in UK after historic win

Jacks of London has been confirmed as the UK’s top barber after winning the ultimate accolade, Male Grooming Salon of the Year, at the prestigious British Hairdressing Business Awards, hosted by the doyenne of the grooming industry, the 135-year-old Hairdressers Journal.

Official barber to the Aegon Tennis Tournament and personal male grooming specialist to scores of the UK’s top sports people, Jacks of London has built a formidable business reputation over the past 23 years. It’s a major contributor to the booming barbering industry that feeds into the £7 billion UK grooming market. Few newcomers have been able to match the service provided at Jacks, which has over the years grown stronger and stronger through experience and investment in the skill of its team.

At the huge event hosted by comedian Rob Beckett in central London on 11th September, HJ’s executive director, Jayne Lewis-Orr, called Jacks of London’s win ‘truly well-deserved’

‘Male grooming is enjoying a real boom period, but that means it can be harder than ever to stand out and be noticed,’ said Jayne. ‘For businesses to do well and prove their point of difference, they have to be a cut above – which all of the finalists in this category really are. A truly well-deserved win for Jacks of London, who are consistently expanding, innovating and moving the male grooming industry forward.’

The energy that drives Jacks, with stores in London and the South East, comes from its prime focus on clients, providing an extensive range of services in addition to brilliant barbering, plus seven-day, extended opening hours, so its highly trained barbers are on hand whenever it suits clients.

Jacks of London founder and MD Sue Whitehead, who was there with some of her team to collect the award, said: ‘This is an amazing win for our team, who work so hard to be the best they can. Our clients always come first, and that constantly drives us all to innovate, to lead in trends and technique, to mix the traditional with the new and deliver it all in a truly man-friendly space.’

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JACKS OF LONDON NOMINATED FOR 7 GROOMING AWARDS

England goalie Jack Butland’s favourite barber, Jacks of London, was recently nominated for seven awards (mixture of consumer and b2b) in just one week, which clearly shows it’s ahead of the competition. Jack B, who, despite his injury has sustained his high grooming standard over the past 12 months, is the face of Jacks.

As the Original barbers – 22 years in business – and still the coolest barber brand there is with some fab clients and multiple editorial mentions worldwide, they certainly know how to make men look and feel great.

The dapper chaps at Jacks of London barbers are in seventh Heaven after hitting the shortlist in seven awards over the space of just one week. Acknowledged as one of the UK’s top male grooming brands, the barber group is used to receiving accolades for its outstanding barbering performance, but even so, the crew were elated to have so many nods come in at once.

‘It’s fantastic to get seven nominations in such a short time. We are well chuffed,’ said Jacks Art Crew leader Steven Gasparetto. ‘We constantly push ourselves to be the best we can, to ensure the crew is always working at its best, and that our clients get the best cut and care they can at our store. To be singled out as one of a handful of other barbers across the UK worthy of an award shows we are doing it right.’

The Jacks crew got through to American Crew All Star Challenge, a competition run by the cool US-based brand to search out the hottest male looks for 2017. They also have two teams in the regional finals of the L’Oréal Colour Trophy; they are in the running for three separate prizes in the Cut awards, run by Hair magazine, the UK’s top consumer grooming title; and they are finalists in Shortlist magazine’s Grooming Awards for Best New Men’s Styling product.

‘Being good enough to enter awards takes determination, vision and discipline,’ added Steven. ‘It’s not just about our egos, it’s the ultimate way to keep our skills sharp, our crew ahead of the competition and our clients 100% satisfied.’

Formed in 1995, Jacks of London is the original modern barber, famed for its faultless and contemporary take on the full range of classic men’s styling techniques.

Over those two decades it has built a solid reputation among fashion-savvy guys everywhere, specialising in giving clients the full male grooming experience, with complimentary bar, live sports and big, comfy, man-friendly leather sofas in all its barber stores. The experience extends to Jacks’ exclusive The True Gent range of shampoos, conditioners and styling products, all with the fresh, overtly masculine tang of citrus and pomegranate.

This year Jacks is set to cement its position as a leading creative force in the male grooming world barbering with the opening of a training academy that will educate barbers from across the world in its unique brand of hair cutting and styling techniques.



Web: www.jacksoflondon.co.uk
Facebook: www.facebook.com/jacksoflondonbarbers

Twitter: @jacksoflondonuk

Instagram: http://instagram.com/jacksoflondonuk

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