David Beckham unveils the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products to conquer every style ambition.
The highly anticipated launch was created by David Beckham in partnership with L’OrĂ©al Luxe to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity.
HOUSE 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look. This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018.
House 99 helps you do that. I created House 99 to give people the inspiration as well as the right products to try out something different and feel completely at home doing so.Everyone can experiment and figure out what works for them. When I go to the barber, they expect me to ask for something new. I like keeping up that element of surprise at home, too.”
David Beckham
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