It started with a problem... according to Mark Helvadjian, founder of British male grooming brand SCRUBD, who was unable to find a premium, all-natural bar of soap made specifically for men.

Working with England’s top artisanal soap makers and skin care scientists, Mark began his quest to solve this problem, sourcing natural ingredients, mixing his own essential oils, hosting scent testing sessions with friends and family, finally leading to the creation of his very own range of handcrafted soaps. SCRUBD launches exclusively in Harvey Nichols nationwide in November 2017 and incorporates an Energising skincare range, Anti-Ageing skincare range and organic triple-milled soap blocks. The entire range has been ethically handcrafted for men aged 35-54 who want to up their game and ‘master mid-life masculinity’. Combining age-old artisanal methods with cutting-edge techniques, SCRUBD uses the finest, all-natural extracts, botanicals, vitamins and essential oils to create effective, natural grooming products, leaving skin looking and feeling youthful, and leaving men feeling primed for more.

Mark, who is a master on the modern-day soap scene, embodies what he calls the ‘SCRUBD Man’ and longed to develop a product that appealed to a new frontier of man labelled the ‘Menopausal Man.’ “Middle aged men, like me, are starting to scrub up and up their grooming game. They want to take care of their skin with simple, quick and result-focused routines. With the pressures of modern life and signs of ageing creeping in, I wanted to create a grooming range specifically for this often forgotten tribe of man.” Mark Helvadjian, SCRUBD Founder SCRUBD’s mission is simple, to help men feel great in their skin. When men feel great in their skin they can master anything, leaving a unique mark in every area of their lives. SCRUBD is passionate about crafting effective, all-natural grooming products specifically for the demands of men’s skin. SCRUBD is also passionate about doing it the right way, all ranges are crueltyfree, ethically sourced, 100% vegan and made with natural ingredients which are kind to the skin and planet.

SCRUBD triple-mill their all-natural, organic soaps; a traditional, artisanal soap-making method that has been used for over 300 years. Milled three times for a denser, longer-lasting form, triple-milled soaps hold their shape and deliver a richer, creamier lather, while the active ingredients are more consistently distributed. Enhanced with Vitamin E and Shea Butter, these soap blocks produce a rich, luxurious cleanse that adds natural moisture and vigour to your skin. 250g / RRP £17 inc VAT.

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