American Crew, the men's hair styling brand, has announced a new partnership with legendary rock singer, Elvis Presley, crowning the star "King of Men’s Grooming”. The brand is releasing a new line of special edition products to celebrate the collaboration, all with labels featuring Presley. The range includes Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. 

From a marketing point of view, American Crew have absolutely nailed it on the head here. Elvis Presley is the most iconic musician of all time, and one of his most famous attributes was his hairstyle. Elvis started a new culture of grooming back in the 50s and 60s, and much of his iconic trends exist even in today's society. So, branding a new hairstyling range based on the influence and ethics of such an iconic man, bodes well for American Crew and their new line of products.

David Raccuglia, American Crew Founder, commented: “Men around the world owe a debt to Elvis Presley. He showed us that it’s not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is the ‘original cool’ and America Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference.”